So I am going to have a major rant at Google’s expense! In 18 years in the technology trade it can be said that it is more likely that it would be Microsoft or Dell that would be on the receiving end of such a rant.
So why Google? Well they have really annoyed a lot of people recently especially in the technology trade. First there was the Hummingbird update which they rolled out without telling anyone and then there was the change to Google Analytics, again without telling anyone. To get keyword data or location data from Google Analytics you must now pay Google the princely sum of £150,000! They did this without telling any one and it has been in place since the beginning of September 2013.
I am not the only one who is irked by this. So many SEO and internet professionals have taken to their own blogs and other blogs to vent their own spleens with one professional publicly quitting the industry.
As many readers of these pages may know I own and operate a large number of websites. Because of these updates and Google’s policy I have been forced to explain to customers that I cannot give them reliable analytical data between 1 September 2013 and today! I have also had to spend an entire weekend changing my hosting infrastructure and all of the websites to ensure my data is accurate!
Thanks a bunch Google!