Branding Over The Years

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Going through some clear up for The Trade House on the occasion of my retirement, I was asked how many brands I have been involved in. The answer is probably over 100!

Anyway I went through the files and here is a list of the brands and businesses that I have personally devised at my desk in my office with my own hands. Okay one of these brands was conceived in the back on a Boeing 737 flying from Dublin to London! I wonder if you can guess which one!

YearNameDescription
11999SystemNet Data A 360 IT Services practice.
22000SND ITVThe IT Ventures arm, featuring specialist deals in the IT sector
32002NaytenCourt GroupAn expanded cross sector of SND ITV, a private equity coompany acquired SystemNet Data
42003Network Datingan online dating business
52004The Network ISPA small internet services provider
62004Network ShoppingAn online shopping Channel
72005Ewell MobileA mobile phone retail business
82005Ewell Car AudioCar audio and accessories online retail
92005Shop For ElectricalsAn online electricals and gadgets retailer
102005Network TravelOnline package holidays
112005The Hotels NetworkOnline hotel bookings
122005The Travel NetworkFlghts, hotels, car hire
132006Tasteful LingerieAn online ladies lingerie store.
142007The Mobile Phone NetworkMy second mobile phone business
152008The P2 Set My second Private Equity Business, bought the assets of NaytenCourt
162008The Office Supplies NetworkOnline Stationery and office supplies
172009Ewell Systems IT support, leaving SystemNet Data to concentrate on consultancy
182010The Freelance NetworkA portal for freelancers
192010The Holidays NetworkMy second package holidays venture
202011The Micro Business NetworkMicro Business Portal
212011Court Capital PartnersA rebrand for The P2 Set
222011Wimbledon SystemsA relocation forced a rebrand for Ewell Systems
232013The Investment NetworkA business sales and business deals portal
242013StanfioA business consultancy for a set of particular projects and client
252014Recruit AbroadInternational recruitment portal
262016Abbeywood EurotradePrivate Equity for the recruitment sector.
272018The Trade HouseA business magazine, trade purchasing facility, network access private cloud and holding business

It has been an absolute pleasure to devise, develop and work on each of these brands. No outside involvement was involved the development of these brands.

At some juncture in the future I may write some blogs on other ventures, brands and companies I have been involved with as a consultant, director, shareholder or adviser.