Branding Over The Years
Going through some clear up for The Trade House on the occasion of my retirement, I was asked how many brands I have been involved in. The answer is probably over 100!
Anyway I went through the files and here is a list of the brands and businesses that I have personally devised at my desk in my office with my own hands. Okay one of these brands was conceived in the back on a Boeing 737 flying from Dublin to London! I wonder if you can guess which one!
|1||1999||SystemNet Data||A 360 IT Services practice.|
|2||2000||SND ITV||The IT Ventures arm, featuring specialist deals in the IT sector|
|3||2002||NaytenCourt Group||An expanded cross sector of SND ITV, a private equity coompany acquired SystemNet Data|
|4||2003||Network Dating||an online dating business|
|5||2004||The Network ISP||A small internet services provider|
|6||2004||Network Shopping||An online shopping Channel|
|7||2005||Ewell Mobile||A mobile phone retail business|
|8||2005||Ewell Car Audio||Car audio and accessories online retail|
|9||2005||Shop For Electricals||An online electricals and gadgets retailer|
|10||2005||Network Travel||Online package holidays|
|11||2005||The Hotels Network||Online hotel bookings|
|12||2005||The Travel Network||Flghts, hotels, car hire|
|13||2006||Tasteful Lingerie||An online ladies lingerie store.|
|14||2007||The Mobile Phone Network||My second mobile phone business|
|15||2008||The P2 Set||My second Private Equity Business, bought the assets of NaytenCourt|
|16||2008||The Office Supplies Network||Online Stationery and office supplies|
|17||2009||Ewell Systems||IT support, leaving SystemNet Data to concentrate on consultancy|
|18||2010||The Freelance Network||A portal for freelancers|
|19||2010||The Holidays Network||My second package holidays venture|
|20||2011||The Micro Business Network||Micro Business Portal|
|21||2011||Court Capital Partners||A rebrand for The P2 Set|
|22||2011||Wimbledon Systems||A relocation forced a rebrand for Ewell Systems|
|23||2013||The Investment Network||A business sales and business deals portal|
|24||2013||Stanfio||A business consultancy for a set of particular projects and client|
|25||2014||Recruit Abroad||International recruitment portal|
|26||2016||Abbeywood Eurotrade||Private Equity for the recruitment sector.|
|27||2018||The Trade House||A business magazine, trade purchasing facility, network access private cloud and holding business|
It has been an absolute pleasure to devise, develop and work on each of these brands. No outside involvement was involved the development of these brands.
At some juncture in the future I may write some blogs on other ventures, brands and companies I have been involved with as a consultant, director, shareholder or adviser.