The Trade House has been a brand of mine since 2008. After one venture closed the name became essentially dormant until I resurrected it a few months ago for use as an umbrella brand and the new name for the magazine. The roots of the magazine go back much further.
The very first iteration of the magazine was a four page PDF called “The P2 List” that advertised business opportunities on behalf of The P2 Set Limted. At the time one of my specialised subject was the brokerage of technology based businesses. The list was a basic PDF with the original P2 logo at the top of every page. It looked every inch the Word Document it was!
The P2 List became The P2 Magazine when I diversified my business to encompass the brokerage of all types of deal and business in 2014. In 2017 in an attempt to broaden readership the magazine was rebranded “Weekly Deals” and went from a quarterly to a weekly publication schedule. There has been the odd experiment with other names too!
After I retired from active brokerage in March 2018. I decided I want to keep my hand in with brokerage and deal making – some thing I am passionate about. My medical team insisted I leav full time work so I decided to keep publishing Weekly Deals. However it soon became apparent that a weekly publishing schedule was not conducive to my ongoing health issues, so I reverted to a monthly publishing schedule that I am now happy with. Because of this change a new name had to be found. While searching around my archive of marketing collateral for inspiration for a mild rebrand I came across some old Trade House stuff and decided that the Trade House name would be appropriate for a magazine stuffed full of business and property deals and opportunities.
In August 2008 the “Spiritual father” of The Trade House Magazine was born which comprised of just four pages and £65,000 worth of deals and opportunities. The March 2020 edition has 113 pages and over £1000,,000,000 of business opportunities. The latest issue is bigger and brighter than the first four page Word Document and has also spurred on our new strap line “Hopefully Europe’s biggest and brightest business deal magazine!”