About The Trade House, CourtFax and Naytencourt
Our History – Prior to 2018
The Trade House can chart its history back to February 1997 with the introduction of SystemNet Data to the Technology marketplace. In 1999 SystemNet Data Ireland was established. SystemNet Data was bought out by NaytenCourt in 2001. SystemNet Data carried on as a NaytenCourt brand until 2009. SystemNet Data IT Ventures was established in 1998.
Naytencourt was established in September 2000 its remit to take over SystemNet Data IT Ventures. In March 2001 Naytencourt bought SystemNet Data UK and SystemNet Data Ireland. It established SystemNet data Benelux in Brussels. In 2004 Naytencourt became very acquisitive acquiring Shop For Electricals, Tasteful Lingerie, The MobileFone Network, Network Dating, Network Travel, Network Holidays, The Office Supplies Network and more. It also acquiried stakes in other businesses.
In 2007 The P2 Set was launched as another private equity business.
In 2008 The Trade House was set up.
In 2009 Ewell Systems, latterly Wimbledon Systems was launched to much acclaim.
In 2009 Naytencourt was forced to close and The P2 set decided to pause private equity activities.
In 2009 Fireblade Internet, a web hosting business was launched
In Janaury 2011 The P2 Set acquired Ewell Systems and renamed it Wimbledon Systems in view of the location of their new headquarters. In 2011 Court Capital Partners was launched as a new brand for The P2 Set.
In 2013 in conjunction with other partners Stanfio Business Services was formed to provide business services to the retail industry. Stanfio closed in 2015.
At the end of 2014 The P2 Set had divested of its technology businesses and was concentrating on other ventures. Industrial coatings, product innovation, property, brokerage, recruitment and publishing.
In 2016 Abbeywood Eurotrade and Stanford Court were established. These were closed in 2018.
In 2017 The Weekly Deals Free Sheet was established.
In January 2018, Court Guinness suffered very severe health problems which culminated in a lengthy stay on a life support machine he and was forced into early retirement in March 2018. Most interests were sold off with the exception of a Virtual Office product and The Weekly Deals Free Sheet.
In April 2018 The Weekly Deals Free Sheet returned but a weekly model was not sustainable. In May 2018 The Trade House Magazine was launched and eventually settled on its Bi Monthly format. The Trade House has expanded into other complimentary services and Court Guinness works on the business part time. This is on the advice of his medical team.
CourtFax has been operating in one form or other since 1995. CourtFax is a very powerful web based tool that runs the back office systems of Court Guinness, The Trade House and Naytencourt. It also powers the main courtguinness.com website. Back Office functions include sales, marketing, finance, HR and systems administration. The family of powerful, software, systems and websites comprises of the following applications, wrapped and presented as one powerful whole.
Naytencourt was conceived as an Irish holding company in September 2000 in Dublin. It was a holding company for an Anglo Irish boutique management consultancy and an Anglo Irish IT services company. It also managed some interests in France. In 2009 Naytencourt UK was forced to close. Naytencourt Ireland continued.
Naytencourt is now the exclusive under which only business interests in Ireland, France and the Benelux and DACH regions are managed and represented.
The Trade House Original
The Trade House was originally planned in 2007 as a trading platform for IT contractors and freelancers in response to a prime resource dragging their heels over a resource that would have been good for them and their membership. This venture ceased in early 2009.
The Story of The Trade House Magazine
The Trade House has been a brand of Court Guinness since 2008. After one venture closed the name became essentially dormant until it resurrected in 2018 for use as an umbrella brand and the new name for the magazine. The roots of the magazine go back much further.
The very first iteration of the magazine was a four page PDF called “The P2 List” that advertised business opportunities on behalf of The P2 Set Limited. At the time one its specialised subjects was the brokerage of technology based businesses. The list was a basic PDF with the original P2 logo at the top of every page. It looked every inch the Word Document it was!
The P2 List became The P2 Magazine when the business diverfified to encompass the brokerage of all types of deal and business in 2014. In 2017 in an attempt to broaden readership the magazine was rebranded “Weekly Deals” and went from a quarterly to a weekly publication schedule. There has been the odd experiment with other names too!
After Court Guinness retired from active brokerage in March 2018. He decided he wanted to keep his hand in with brokerage and deal making – something he is passionate about. His medical team insisted he leave full time work so he decided to keep publishing Weekly Deals. However it soon became apparent that a weekly publishing schedule was not conducive to his ongoing health issues, so he reverted to a bi-monthly publishing schedule that he is now happy with. Because of this change a new name had to be found. While searching around in his archive of marketing collateral for inspiration for a mild rebrand he came across some old Trade House stuff and decided that the Trade House name would be appropriate for a magazine stuffed full of business and property deals and opportunities. It could also be suitable for other things.
In August 2008 the “Spiritual father” of The Trade House Magazine was born which comprised of just four pages and £65,000 worth of deals and opportunities.
Since launch readership has grown on average by 19% in a straight line.
The May 2020 edition has 133 pages and over £1,600,000,000 of business opportunities. Current unqiue readership for this issue is 43,000. The latest issue is bigger and brighter than the first four page Word Document and has also spurred on our new strap line “Hopefully Europe’s biggest and brightest business deal magazine!”
In his Forties Court is an experienced and professional technologist, manager and senior consultant of 12 years standing. Court started his career selling boats on the River Thames in England and then made the move into IT, with business development following some years later. His technical career spans website development, customer support, mobile devices, software development and latterly Systems Management Tools. Court is a strong believer in exceptional customer service and leveraging technology to create best of breed fit for purpose solutions.
Court’s business sector experience spans, education, oil and gas, retail, healthcare, human resources, telecommunications, the public sector, travel and finance. Comfortable at both a technical level and a level headed, informed and influential at boardroom level, Court has developed business in many countries and his skills as a consultative business developer are well known, as are his skills for working in niche markets and with niche products and developing alliances with external organisations, in the commercial, fiscal and not for profit sectors. Having worked extensively in Europe, Court speaks French and German to a reasonable standard and enjoys developing his linguistic skills.