The Trade House Magazine :: Statistics and FAQ Update :: August 2018


Trade House Magazine Frequently Asked Questions

How many issues have been published? 5
What is the total readership of all issues? 21090
What was the lowest readership? 2317
What is the highest readership? 6259
What is the average readership? 4218

What is the total number of pages published? 205
What was the smallest issue in pages? 14
How many pages were in the largest issue? 60
What is the average number of pages in each issue? 34

By how much does readership grow every issue? 17.34%

What was the lowest number of ads or listings per issue? 29
What is the most number of ads or listings per issue? 150
What is the average number of ads or listings per issue? 93

What is the lowest value of ads per issue? £24,025,990.00
What is the highest value of ads per issue? £173,203,360.00
What is the average value of ads per issue? £109,319,681.67

What is the value of the cheapest business opportunity? £200.00
What is the value of the most expensive opportunity? £30,000,000.00
What is the average opportunity value? £1,147,043

 

What is the breakdown by location?

 

Location  Total Count  Average
All  £                        21,481,890 29  £                              740,755
Canada  £                              500,000 1  £                              500,000
East England  £                              142,000 2  £                                71,000
East Europe  £                          3,000,000 1  £                          3,000,000
Europe  £                          6,728,000 7  £                              961,143
Far East  £                                90,000 1  £                                90,000
France  £                              243,000 2  £                              121,500
Home Counties  £                          5,351,735 19  £                              281,670
Ireland  £                        28,899,000 10  £                          2,889,900
London  £                        34,402,000 14  £                          2,457,286
Midlands  £                        39,975,000 12  £                          3,331,250
Nordics  £                              600,000 1  £                              600,000
North  £                                24,000 1  £                                24,000
North East  £                          1,356,500 4  £                              339,125
North West  £                          4,714,450 10  £                              471,445
Northern England  £                          5,385,000 6  £                              897,500
Northern Ireland  £                          1,045,000 3  £                              348,333
Scotland  £                          2,423,000 3  £                              807,667
South East  £                          2,453,000 8  £                              306,625
South West  £                          4,868,995 5  £                              973,799
Spain  £                          1,273,000 4  £                              318,250
USA  £                          1,167,000 2  £                              583,500
Wales  £                          4,580,990 5  £                              916,198

 

What is the breakdown by sector?

Type Total Count Average
Asset Sales £3,185,000 4 £796,250
Automotive £550,000 2 £275,000
Camping And Caravanning £365,000 1 £365,000
Care Homes £1,200,000 1 £1,200,000
Commercial Property £1,914,000 5 £382,800
Data Centres £3,000,000 1 £3,000,000
General Deals £200 1 £200
Health and Care £2,500,000 1 £2,500,000
Hotels £101,739,950 17 £5,984,703
Industrial £950,000 2 £475,000
Intellectual Property £200,000 1 £200,000
Investment £1,250,000 2 £625,000
Joint Ventures £14,000 2 £7,000
Land £180,000 1 £180,000
Leisure £850,000 2 £425,000
Lifestyle £1,225,000 5 £245,000
Management Buy In £300,000 1 £300,000
Marine £975,000 1 £975,000
Misc £5,000,200 2 £2,500,100
Night Clubs £650,000 2 £325,000
Petrol Station £775,000 2 £387,500
Professional £135,000 1 £135,000
Projects £118,000 2 £59,000
Property £28,225,000 20 £1,411,250
Pubs £1,902,750 13 £146,365
Recruitment £1,695,000 5 £339,000
Restaurant £474,995 6 £79,166
Retail £2,458,995 15 £163,933
Technology £9,587,000 11 £871,545
Trades £636,980 8 £79,623
Transport £20,000 1 £20,000
Unusual £419,000 2 £209,500
Consultancy £574,000 3 £191,333
Van based £53,495 3 £17,832
Website £79,995 5 £15,999
Total £173,203,560 151 £1,147,043

What can be advertised in the The Trade House Magazine?

  • Businesses For Sale
  • Businesses Wanted
  • Offers for businesses
  • Mergers
  • Acquisitions
  • Disposals
  • Business Opportunities
  • Business Opportunities Wanted
  • Overstocking
  • Asset Sales
  • Business Services
  • Investment Property For Sale
  • Investment Opportunities
  • Investment Opportunities Wanted
  • Investment Property Wanted
  • Commercial Property Wanted
  • Commercial Property For Sale
  • Property Portfolios
  • Unusual Business Opportunities
  • Joint Ventures
  • Projects
  • Intellectual Property
  • Franchises
  • Franchise Resales
  • Reseller Opportunities
  • Dealership Opportunities
  • Partnership Opportunities
  • Pubs For Sale
  • Hotels For Sale
  • Restaurants For Sale
  • Management buy In Offered
  • Management Buy In Wanted
  • Licensing Opportunities
  • Distributor Opportunities
  • Excess Stock
  • Shops For Sale
  • Professional Services
  • Tenders Offered
  • Tenders Wanted
  • Professional Services Wanted
  • Freelance Services Offered
  • Freelance Services Wanted
  • Financial Services
  • Legal Services
  • Conveyancing
  • Bolt On Businesses
  • Land For Sale
  • Land Wanted
  • Websites For Sale
  • Websites Wanted
  • Accountancy Services
  • Trade Services

How much does advertising cost?

All advertising is FREE until November 2018.

What is the history of The Trade House Magazine?

The Trade House has been a brand of mine since 2008. After one venture closed the name became essentially dormant until I resurrected it a few months ago for use as an umbrella brand and the new name for the magazine. The roots of the magazine go back much further.

The very first iteration of the magazine was a four page PDF  called “The P2 List” that advertised business opportunities on behalf of The P2 Set Limted. At the time one of my specialised subject was the brokerage of technology based businesses. The list was a basic PDF with the original P2 logo at the top of every page. It looked every inch the Word Document it was!

The P2 List became The P2 Magazine when I diversified my business to encompass the brokerage of all types of deal and business in 2014. In 2017 in an attempt to broaden readership the magazine was rebranded “Weekly Deals” and went from a quarterly to a weekly publication schedule. There has been the odd experiment with other names too!

After I retired from active brokerage in March 2018. I decided I want to keep my hand in with brokerage and deal making – some thing I am passionate about. My medical team insisted I leav full time work so I decided to keep publishing Weekly Deals. However it soon became apparent that a weekly publishing schedule was not conducive to my ongoing health issues, so I reverted to a monthly publishing schedule that  I am now happy with.  Because of this change a new name had to be found. While searching around my archive of marketing collateral for inspiration for a mild rebrand I came across some old Trade House stuff and decided that the Trade House name would be appropriate for a magazine stuffed full of business and property deals and opportunities.

In August 2008 the “Spiritual father” of The Trade House Magazine was born which comprised of  just four pages and £65,000 worth of deals and opportunities. The July 2018 edition has 35 pages and £138,000,000 of business opportunities. The latest issue is bigger and brighter than the first four page Word Document and has also spurred on our new strap line “Hopefully Europe’s biggest and brightest business deal magazine!”

I would like the latest issue?

How Did We Pack Over £170 Million Into The August 2018 Trade House Magazine?


I a always asked usually within hours of publication, how deals are packed in to The Trade House Magazine.

The table below shows a breakdown by sector.

Type Total Count Average
Asset Sales £3,185,000 4 £796,250
Automotive £200,000 1 £200,000
Camping And Caravanning £365,000 1 £365,000
Care Homes £1,200,000 1 £1,200,000
Commercial Property £1,914,000 5 £382,800
Data Centres £3,000,000 1 £3,000,000
General Deals £200 1 £200
Health and Care £2,500,000 1 £2,500,000
Hotels £101,739,950 17 £5,984,703
Industrial £950,000 2 £475,000
Intellectual Property £200,000 1 £200,000
Investment £1,250,000 2 £625,000
Joint Ventures £14,000 2 £7,000
Land £180,000 1 £180,000
Leisure £850,000 2 £425,000
Lifestyle £1,225,000 5 £245,000
Management Buy In £300,000 1 £300,000
Marine £975,000 1 £975,000
Misc £5,000,200 2 £2,500,100
Night Clubs £650,000 2 £325,000
Petrol Station £775,000 2 £387,500
Professional £135,000 1 £135,000
Projects £118,000 2 £59,000
Property £28,225,000 20 £1,411,250
Pubs £1,902,750 13 £146,365
Recruitment £1,695,000 5 £339,000
Restaurant £474,995 6 £79,166
Retail £2,440,995 14 £174,357
Technology £9,587,000 11 £871,545
Trades £636,980 8 £79,623
Transport £20,000 1 £20,000
Unusual £419,000 2 £209,500
Consultancy £565,000 2 £282,500
Van based £53,495 3 £17,832
Website £79,995 5 £15,999
Total £172,826,560 148 £1,167,747

You can view an interactive version of the magazine below.

Well Chuffed!


I have just been going through the statistics for visitors to this site. I am rather chuffed to see that this blog has had 3100 visitors and 9500 page views so far this year. Thank you all for visiting this site. These are the most popular pages:

I am also pleased to see that The Investment Network has had just over 20,000 visits! Again thank you.

Stalker part 2


Some of you with long memories will remember this from last year. Well I thought it had subsided but no it appears my stalker is back bringing huge amounts of traffic to all of my sites over the past few days. I love website analytics for the rich picture it gives me about website visitors, who they are, where they are from, what they look at and how long they spend on the site in fact the systems I use actually tell me an awful lot more about each visit and visitor. I will not name and shame the individual even though I can, however I will say that they use Virgin Media, are from Warwickshire and from the sites that I own that sell things, they have never bought anything despite their frequent visits!!!!

I have an online stalker!!!!


As many of you will know I own or operate on behalf of others a large number of websites. On all of these sites I operate Google Analytics. Doing some trawling of the statistics for a report I had to compile, it would seem I have an online stalker!

From a town in Warwickshire using a telecoms provider beginning with V is someone who has a) visited every website I either own or operate b) made over 130 visits to these sites in total, c) spent at least 3 minutes per visit per site d) visited an average of 4 pages per visit and e) from those sites that sell products – never bought anything!

I love Google Analytics for the rich picture of visitors that it brings and the ability I have to change my strategy on the fly based on the statistics or advise clients to do similar. However when you find stuff out like this it is a little scary.

Has anyone who reads this had any similar problems? I would like to know!