Project Retail 2018 was a new retail concept scheduled to launch before 2018. Featuring a number of distinct retail channels and some new twists designed to engage the customer more clearly and succinctly than ever before with traditional retail channels working alongside new and emerging technologies.
Court Guinness was an adviser to the project board and a financial investor to the project.
Project Retail 2018 was initiated in 2014. Court Guinness came on board in 2015 and he exited in 2017 just prior to a 2018 launch.