Trade Counter Update: 18/08/2018

The Trade House Magazine :: Statistics and FAQ Update :: August 2018

Trade House Magazine Frequently Asked Questions

How many issues have been published? 5
What is the total readership of all issues? 21090
What was the lowest readership? 2317
What is the highest readership? 6259
What is the average readership? 4218

What is the total number of pages published? 205
What was the smallest issue in pages? 14
How many pages were in the largest issue? 60
What is the average number of pages in each issue? 34

By how much does readership grow every issue? 17.34%

What was the lowest number of ads or listings per issue? 29
What is the most number of ads or listings per issue? 150
What is the average number of ads or listings per issue? 93

What is the lowest value of ads per issue? £24,025,990.00
What is the highest value of ads per issue? £173,203,360.00
What is the average value of ads per issue? £109,319,681.67

What is the value of the cheapest business opportunity? £200.00
What is the value of the most expensive opportunity? £30,000,000.00
What is the average opportunity value? £1,147,043


What is the breakdown by location?


Location  Total Count  Average
All  £                        21,481,890 29  £                              740,755
Canada  £                              500,000 1  £                              500,000
East England  £                              142,000 2  £                                71,000
East Europe  £                          3,000,000 1  £                          3,000,000
Europe  £                          6,728,000 7  £                              961,143
Far East  £                                90,000 1  £                                90,000
France  £                              243,000 2  £                              121,500
Home Counties  £                          5,351,735 19  £                              281,670
Ireland  £                        28,899,000 10  £                          2,889,900
London  £                        34,402,000 14  £                          2,457,286
Midlands  £                        39,975,000 12  £                          3,331,250
Nordics  £                              600,000 1  £                              600,000
North  £                                24,000 1  £                                24,000
North East  £                          1,356,500 4  £                              339,125
North West  £                          4,714,450 10  £                              471,445
Northern England  £                          5,385,000 6  £                              897,500
Northern Ireland  £                          1,045,000 3  £                              348,333
Scotland  £                          2,423,000 3  £                              807,667
South East  £                          2,453,000 8  £                              306,625
South West  £                          4,868,995 5  £                              973,799
Spain  £                          1,273,000 4  £                              318,250
USA  £                          1,167,000 2  £                              583,500
Wales  £                          4,580,990 5  £                              916,198


What is the breakdown by sector?

Type Total Count Average
Asset Sales £3,185,000 4 £796,250
Automotive £550,000 2 £275,000
Camping And Caravanning £365,000 1 £365,000
Care Homes £1,200,000 1 £1,200,000
Commercial Property £1,914,000 5 £382,800
Data Centres £3,000,000 1 £3,000,000
General Deals £200 1 £200
Health and Care £2,500,000 1 £2,500,000
Hotels £101,739,950 17 £5,984,703
Industrial £950,000 2 £475,000
Intellectual Property £200,000 1 £200,000
Investment £1,250,000 2 £625,000
Joint Ventures £14,000 2 £7,000
Land £180,000 1 £180,000
Leisure £850,000 2 £425,000
Lifestyle £1,225,000 5 £245,000
Management Buy In £300,000 1 £300,000
Marine £975,000 1 £975,000
Misc £5,000,200 2 £2,500,100
Night Clubs £650,000 2 £325,000
Petrol Station £775,000 2 £387,500
Professional £135,000 1 £135,000
Projects £118,000 2 £59,000
Property £28,225,000 20 £1,411,250
Pubs £1,902,750 13 £146,365
Recruitment £1,695,000 5 £339,000
Restaurant £474,995 6 £79,166
Retail £2,458,995 15 £163,933
Technology £9,587,000 11 £871,545
Trades £636,980 8 £79,623
Transport £20,000 1 £20,000
Unusual £419,000 2 £209,500
Consultancy £574,000 3 £191,333
Van based £53,495 3 £17,832
Website £79,995 5 £15,999
Total £173,203,560 151 £1,147,043

What can be advertised in the The Trade House Magazine?

  • Businesses For Sale
  • Businesses Wanted
  • Offers for businesses
  • Mergers
  • Acquisitions
  • Disposals
  • Business Opportunities
  • Business Opportunities Wanted
  • Overstocking
  • Asset Sales
  • Business Services
  • Investment Property For Sale
  • Investment Opportunities
  • Investment Opportunities Wanted
  • Investment Property Wanted
  • Commercial Property Wanted
  • Commercial Property For Sale
  • Property Portfolios
  • Unusual Business Opportunities
  • Joint Ventures
  • Projects
  • Intellectual Property
  • Franchises
  • Franchise Resales
  • Reseller Opportunities
  • Dealership Opportunities
  • Partnership Opportunities
  • Pubs For Sale
  • Hotels For Sale
  • Restaurants For Sale
  • Management buy In Offered
  • Management Buy In Wanted
  • Licensing Opportunities
  • Distributor Opportunities
  • Excess Stock
  • Shops For Sale
  • Professional Services
  • Tenders Offered
  • Tenders Wanted
  • Professional Services Wanted
  • Freelance Services Offered
  • Freelance Services Wanted
  • Financial Services
  • Legal Services
  • Conveyancing
  • Bolt On Businesses
  • Land For Sale
  • Land Wanted
  • Websites For Sale
  • Websites Wanted
  • Accountancy Services
  • Trade Services

How much does advertising cost?

All advertising is FREE until November 2018.

What is the history of The Trade House Magazine?

The Trade House has been a brand of mine since 2008. After one venture closed the name became essentially dormant until I resurrected it a few months ago for use as an umbrella brand and the new name for the magazine. The roots of the magazine go back much further.

The very first iteration of the magazine was a four page PDF  called “The P2 List” that advertised business opportunities on behalf of The P2 Set Limted. At the time one of my specialised subject was the brokerage of technology based businesses. The list was a basic PDF with the original P2 logo at the top of every page. It looked every inch the Word Document it was!

The P2 List became The P2 Magazine when I diversified my business to encompass the brokerage of all types of deal and business in 2014. In 2017 in an attempt to broaden readership the magazine was rebranded “Weekly Deals” and went from a quarterly to a weekly publication schedule. There has been the odd experiment with other names too!

After I retired from active brokerage in March 2018. I decided I want to keep my hand in with brokerage and deal making – some thing I am passionate about. My medical team insisted I leav full time work so I decided to keep publishing Weekly Deals. However it soon became apparent that a weekly publishing schedule was not conducive to my ongoing health issues, so I reverted to a monthly publishing schedule that  I am now happy with.  Because of this change a new name had to be found. While searching around my archive of marketing collateral for inspiration for a mild rebrand I came across some old Trade House stuff and decided that the Trade House name would be appropriate for a magazine stuffed full of business and property deals and opportunities.

In August 2008 the “Spiritual father” of The Trade House Magazine was born which comprised of  just four pages and £65,000 worth of deals and opportunities. The July 2018 edition has 35 pages and £138,000,000 of business opportunities. The latest issue is bigger and brighter than the first four page Word Document and has also spurred on our new strap line “Hopefully Europe’s biggest and brightest business deal magazine!”

I would like the latest issue?

A Proposed “Amazon Tax”

So the chancellor is considering an “Amazon tax”. You can see the full Sky news article here.

Now I know that some companies studiously avoid paying tax. Some even have tax departments. Staffed by tax professionals whose job role is lower the tax payment to the revenue.

This new potential tax rule however has more far reaching consequences. You see the United Kingdom has long been at the forefront of specialist business. The United Kingdom is home to a large number of small specialist online retailers. British online retail has already had to deal with the mess of VATMOSS, which is a bit of a nightmare. However this is a new spanner in the works of the small specialist business and what it does is attack the small and specialist online retail business under the “banner” of punishing larger businesses who pay what appears to be a lower rate of tax than their turnover would suggest is correct. Remember a small 1-3 person online retailer cannot afford to hire tax specialists in the way that the likes of Amazon can, neither can they afford the complex operations required to carry off the more elaborate operations in the marketplace such as those around intellectual property and image rights.

In short, this will penalise the small business and not hit the large business that it is designed to.

The Trade House Magazine August 2018 – Halfway Update

I am pleased to provide a half way update for the August 201 edition of The Trade House Magazine. After 2 weeks of publication I am pleased to announce a current total of 3,900 unique readers.

August should be a very quiet month and I a delighted that the figures are already strong and that enquiry levels are also strong.

I have a maximum of 6 pages available for advertising and content in the September 2018 edition. The deadline for all copy is 24th August.

You can view an interactive version of the magazine below.

New Far Infrared Products At The Trade Counter

The Trade Counter now has Far Infrared products available for UK distribution to complement its strong product line of over 2,000 products for UK and Europe distribution.

Over 100 Far Infrared products have been added to The Trade Counter.

You can find more information on our Far Infrared products here.

Content Writers Wanted For September 2018

I publish The Trade House Magazine on a monthly basis. The magazine caters for small business owners and those looking for small business opportunities, businesses for sale, property opportunities and and those providing them. The Trade House Magazine now gets over 4500 unique readers per issue on average.

Are you a content writer?

Do you write content suitable for small business owners?

Is your content Europe centric? If so, would you like to write an article or submit an article for inclusion in The Trade House Magazine? If the answer to any of this is yes, then please do use the form below to contact me. I will be delighted to hear from you and will contact you within 24 hours to discuss things further.

TradeHouse Magazine Update 04/08/2018

I am delighted to announce that unique readership of the August 2018 issue of The Trade House  has passed 3,400 after 9 days of publication. I am pleased by this figure and would to say a warm Thank You to all readers.

Looking forward to the September 2018 issue I am delighted to already be able to announce 4 new pages of business content. I am also excited to announce a number of new advertisers for the September 2018 edition.

The September 2018 edition has already grown to 54 pages from 48 and there are still listing, display advertising, advertorial and content spaces available.

I would like to remind everyone that advertising in the September 2018 edition is free of charge.

An interactive edition of the magazine is below.