Many people think of the Christmas rush as one of two things either the rush to buy presents for the children, spouses or close relatives and loved one or the 100 to 200 mile dash on the motorway on Christmas Eve to be with family or loved ones in some far flung destination to spend the festive season with them.
No. The rush I am talking about here happens shortly after the turkey has been eaten and the festive brandy bottle well and truly emptied.
Intermingled with a desire to get the best deals from the sales that start on boxing day is a rush of strategic thought that happens throughout the world as many people start to think about the coming new year.
Many people are taking enforced holiday and many others will use up some of their holiday entitlement between Christmas and New Year. Everything is quiet between Christmas and New Year unless you work in retail, hospitality or public service.
This gives many people a chance to think and set goals and targets for the coming year. Being based in South West London it is interesting when out and about during this time in the numerous wide, open and pleasant spaces we have at our availability such as Richmond Park to see many couples walking together and talking in very hushed tones. These people are talking about change for the coming year. New homes, a new addition to the family, new jobs, items off the bucket list, a new business and more. They then go home and get busy on Google
A classic example happened a few years ago, when CityLink went bust on Christmas Day leaving lots of franchisees in the lurch over the festive season. This was an exception to the rule but it does exacerbate my following points and put a piqued perspective on them. There was an abnormal increase on what happens.
What happens after all of this thinking and talking that I have outlined above is a lot of internet searching and googling. People are researching and creating strategies for the following for the new year.
- Business Opportunities
- Businesses For Sale
- New Jobs
- Property Opportunities
- New homes to purchase
- Dealership Opportunities
There are some other personal items that are high on the list. I was recently told that searches for IVF feature very highly at this time.
This is why it is important for me as a commercial property broker and business broker to be able to gain easy access to these peoples researching at this time of year.
I see a massive up turn in traffic between christmas and new year as people look at the opportunities I have available. The upturn is usually between 600% and 2,700%.
The Trade House Magazine also sees a massive upturn in subscribers.
Any business that seeks to network with this market would to well to look at this time of year seriously, especially in areas associated with new business and property. I am looking forward to networking with this sector this year and will be on call over the periods between Christmas and New Year.
If anyone would like assistance in networking within this Christmas rush or would like and other assistance please use the form below to contact me. I have a lot of data on this that I can share. Thank you for reading.